NACDA Builds Better Member Data Synchronization with Data Sangria

The National Association of Collegiate Directors of Athletics (NACDA) is the premier professional association for intercollegiate athletics administrators, serving thousands of members and institutions with educational opportunities, networking, advocacy, and professional development. NACDA promotes excellence in athletics administration and supports its community with resources, events, and industry leadership. NACDA

To support NACDA’s vision of a unified member experience, the leadership identified a key objective: connect NetForum AMS data with Cvent event and registration data so that member engagement, attendance, and financial records speak the same language — without hours of manual effort. AMS Geek

Data Sangria’s iPaaS Integration

Data Sangria enabled a bi-directional synchronization between NACDA’s core systems, so:

• Member records stay up-to-date

• Event attendance feeds into AMS profiles

• Reporting reflects complete engagement journeys

The result? NACDA staff can now better understand member behavior and needs, empowering them to tailor programming and communications more effectively — a key advantage for associations focused on value-driven member engagement. AMS Geek

Long-Term Impact and Strategic Benefits

These integrations weren’t just tactical fixes — they were foundational improvements that:

• Reduce administrative overhead

• Increase accuracy and trust in data

• Enable smarter segmentation and communication

• Support future platform expansion

For associations looking for an AMS integrator that delivers both technical expertise and strategic insight, this project highlights how Data Sangria helps organizations evolve beyond spreadsheets into a connected, data-driven ecosystem. AMS Geek