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The Grapevine – page 3

Advocacy success depends on action, not just opens. Learn how experimentation, A/B testing, and integrated data help optimize campaign and turn insights into measurable data.

Technology is getting more complex, but it does not have to be. This Earth Day, it is worth reconsidering a simpler approach. The most effective systems are not the most advanced. They are the ones built with intention, efficiency, and real human understanding.

Disconnected systems slow down marketing and limit visibility. See how Data Sangria connects MemberSuite and Mailchimp to automate data syncing, improve audience targeting, and bring engagement data back into your AMS for better reporting and smarter decisions.

Most organizations have a tech stack, but far fewer have a strategy for how their systems actually connect. Here is why data flow matters and how better integrations can change everything.

Many organizations think system sprawl is a technology issue. In reality, it’s often a data problem. Here’s why disconnected systems make reporting difficult, and how to fix it.

This Data Sangria integration connects MemberSuite by GrowthZone and ON24 (Cvent), syncing registration and post-event engagement data through a scalable middleware layer.

Data Sangria welcomes Justin Deragon as Director of Growth and Partnerships. Justin will focus on expanding iPaaS adoption, strengthening integrations, and supporting long-term data continuity for associations.

Learn how Data Sangria helps associations connect Cvent and Rhythm AMS by automatically creating and synchronizing non-member attendee records, improving prospect tracking, reducing manual imports, and creating a more connected technology ecosystem.

HMGS uses Data Sangria to connect MemberSuite and Tabletop Events, simplifying event registrations and badge data while reducing manual work and improving reporting.

2025 was a year of connection at Data Sangria. Our 2025 Wrapped highlights integrations, dashboards, and community engagement that helped associations work smarter.